• Focus Areas: Business culture and etiquette in the Middle East and North Africa, attitudes towards time and hierarchy, communication styles, negotiating practices, trust building, leadership, motivation, and team building.

• Training Options:  General cultural aspects for doing business in the MENA region, with country-specific courses available for individual countries.

• Formats & Modes : Customized webinars, online courses, 2-hour briefings, and 4-hour, 6-hour, 8-hour, and 10-hour training courses, plus in-house training and one-on-one coaching.

• Trainers Profile: Highly qualified native experts with extensive international business experience.

• Results & Benefits: Enhances cultural awareness, broadens perspective on work situations, and improves understanding of decision-making influences in MENA 

business culture.

Equip yourself and your business with the invaluable advice you need to do business in the Middle East and North Africa. Through personalized, one-on-one coaching, we can help you avoid cultural faux pas that could damage your reputation, identify key opportunities, and empower you with the skills you need to succeed. Receive innovative solutions and a customized strategy to help you strengthen relationships, create better pipelines, and unlock more opportunities in the Middle East and North Africa.